With the release of their fourth album, Reflektor, looming a week away, Arcade Fire continues to blow up every media channel they can.
Their latest effort? Releasing a new single called "Afterlife."
Check it out below.
This release follows their debut on The Colbert Report as The Reflektors, the pseudonym the band has been using to stir up noise for their upcoming release.
After the interview, the Canadians went on to play "Afterlife" and another Reflektor track, "Normal Person."
It wasn't too long ago that the band played a couple songs on Saturday Night Live, and premiered a 30-minute special, called "Here Comes the Night Time," after SNL that debuted songs from Reflektor.
Here's the Roman Coppola-directed short:
And just in case that's not enough Arcade Fire for you, check out our master post, which we threw together last month to try to make sense of the guerrilla marketing the seven-piece dished out.
Reflektor hits shelves on Oct. 29.