Mosser in the Morning
"Dealer For The People" Is One Of Austin's Most Famous Voices
Scott Elder is a guy you're gonna have a hard time avoiding if you listen to the radio or watch TV in Austin - his nutty ads tend to be as polarizing as they are prolific. But one thing's for sure, you know who he is and what he does!
I visited Elder's north Austin dealership a couple of weeks back, when they were in the process of a rather dramatic expansion of their showroom, to me a sure sign of success - certainly due in large part to Elder's extensive and colorful marketing efforts over the last few years. Our conversation below.