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Blog > KGSR Blog > Watch: New Nostalgia-Drenched Music Video for Iron & Wine's "Bitter Truth"

Watch: New Nostalgia-Drenched Music Video for Iron & Wine's "Bitter Truth"

Need a little sugar to go with your coffee this morning? Iron & Wine debuted a new, almost too sweet music video today for "Bitter Truth", a track from his latest album, 2017's Beast Epic. The precious video is filled with nostalgia for his youth, following a group of students at a school dance for which Sam Beam (Iron & Wine) happens to be the performing act that night.

In an interview with Billboard, director Hannah Welever shared her concept for the video; "I think there's something really poetic about how we deal with our emotions at different ages. Using the song as the backbone, we were able to revisit this window of time full of excitement and wonder, and compare ti to a more pragmatic present-day self. Reationships evolve and shift constantly and I find that to be such a ubiquitous, human characteristic I find in Sam's music."

Check out the video for "Bitter Truth" below!

 

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