Landon Pigg can now be added to the list of musicians who have a TV commercial to thank for a surge in popularity. His song "Can't Let Go" opened the door for Pigg in the summer of 2006, but it was the Christmas 2007 ad campaign for De Beers diamonds that blew the door clean off the hinges. That campaign, in which 30 seconds of an unreleased song called "Falling In Love At A Coffee Shop" plays as a man surreptitiously slips a woman a diamond bracelet, prompted more than 13,000 iTunes downloads of the song in its opening week — even though neither Pigg nor the song title were ever mentioned in the commercial. By Valentine's Day 2008, "Falling In Love" had streamed more than 300,000 times on Pigg's MySpace page.
When his first major-label release, LP, landed in 2006, Landon Pigg was not yet 23, but he was already a studio veteran thanks in part to a session-singer father who introduced young Landon to the biz. Pigg was just 19 when he self-released his debut CD, Demonstration, in 2002, and throughout his teens, the Nashville-born, Chicago-raised singer/songwriter/guitarist sang on several collections of children's songs, and he joined his father Gabe as a backing vocalist on albums by Michael Crawford and Jaci Velasquez, among others.
Songs driven by ringing guitars and consistently catchy melodies appropriately get the Ashton Kutcher look-alike mentioned with Coldplay, Radiohead and Pete Yorn, while he's so far been prone to write about the universal topics of love — lost and gained — and the confusion of youth.
Provenance: Nashville, Tennessee
Latest release: Live In The Alice Lounge EP (2007)
© 2008 Nigel Music Media LLC. Used by permission.
Landon Pigg
